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PSEG's rebranding of LIPA underway

Keith Murphy, a PSEG lineman, prepares his truck

Photo credit: Tariq Zehawi | Keith Murphy, a PSEG lineman, prepares his truck the day superstorm Sandy struck Long Island. (Oct. 29, 2012)

The transition to PSEG's operation of Long Island's electric grid is underway, marking the end of 15 years of LIPA control.

State legislative passage of Gov. Andrew M. Cuomo's LIPA overhaul bill has cleared the path for the PSEG brand to step in. While several steps, such as IRS approval of LIPA's tax-exempt status, need to be resolved, the PSEG logo is set to replace LIPA on everything from...

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