Reissued to correct Qualifications: 

ANNOUNCEMENT NO: 10-03

OPENING/CLOSING DATE:  10/28//09 – Open Until Filled
                                         (First screening date after 11/10/09)
 
POSITION TITLE:   Public Affairs Specialist
                            Marketing & Communications Specialist
                            CS-1035-11
           
SALARY:  $50,510 - $65,126 per annum       

AREA OF CONSIDERATION:  Unlimited

LOCATION:  Office of Communication
                    Martin Luther King Jr. Memorial Library
                    901 G St. N.W.
                    Washington, D.C. 20001 
 
HOURS:   Monday through Friday
                8:45 a.m. – 5:30 p.m. 
                         
FUNCTIONS:  Under the supervision of the Deputy Director of Marketing & Communications, the incumbent serves as the Marketing and Communications Specialist. Knowledge of the methods, practices and techniques of marketing and communications and the demonstrated ability to implement strategic marketing plans. Knowledge of brand marketing, direct marketing, and cross-marketing techniques and practices. Experience in developing strategies to reach targeted audiences. Develops and implements short-term plans for the assigned accounts based on directions provided by the Deputy Director of Marketing & Communications and the overall communications strategy.  Provides input on strategic plans to the Deputy Director on assigned account areas. Works with graphic designer and online teams to provide creative direction on materials including, but not limited to flyers, brochures, posters, newsletters, pamphlets and Web presence. Serves as assistant editor for the department; writes, reviews and copy-edits materials and publications. Creates and implements advertising and media buying strategies. Reviews and evaluates success of marketing and communications programs within assigned account areas and makes recommendations to the Deputy Director. Develops and maintains professional relationships with other marketing and communications professionals at civic, corporate and nonprofit organizations.

QUALIFICATIONS:  Bachelor’s Degree and three or more years of relevant experience working in public relations agency, corporate communications, or non-profit public relations environment. Library marketing experience a plus. One year of specialized experience equivalent to the CS-09 level: or three full years of progressively higher level graduate education leading to a degree. One (1) year of Specialized Experience is defined as experience in the same or similar work of this position and has equipped the applicant with the knowledge, skills and abilities successfully perform the duties of the position.

RANKING FACTORS:  The following ranking factors will be used in the evaluation process.  All applicants MUST respond to the ranking factors ON A SEPARATE SHEET OF PAPER.  PLEASE SEND AS AN ATTACHMENT TO YOUR APPLICATION. Please describe specific incidents of sustained achievements from your experience that show evidence of the level at which you meet the ranking factors that have been determined to be of importance for the position for which you are applying. You may refer to any experience, education, training, awards outside activities, etc., that include the degree to which you possess the job-related knowledge, skills and abilities described in the ranking factors. The information given in response to the ranking factors should be complete and accurate to the best of your knowledge. FAILURE TO RESPOND TO ALL RANKING FACTORS MAY ELIMINATE YOU FROM CONSIDERATION.

KSA#1  Knowledge of the methods, practices and techniques of marketing and communications and the demonstrated ability to implement strategic marketing plans. Knowledge of brand marketing, direct marketing, and cross-marketing techniques and practices.                      

KAS#2  Knowledge and skill in applying a variety of techniques in analyzing and evaluating the communications and marketing programs and making recommendations for improvement.

KAS#3  Knowledge and skill in developing written and electronic materials designed to promote the services and programs of the library and encourage target audience to support the efforts of the library. Skill in working with media to place advertisements. 

KSA#4  Ability to identify and develop creative approaches and tools to reach targeted audiences. 

TO APPLY:  Download the D.C. Government Employment Application Form 2000. E-mail application, ranking factors and résumé to hr.dcpl@dc.gov. Or submit completed package to the Human Resources Department, Room 453, Martin Luther King Jr. Memorial Library, 901 G St., N.W., Washington, D.C. 20001. Staff members submit PL-424 Form.  (Supervisors: submit PL-82 (rev.) for those staff members who may be interested or eligible, but on leave until the closing date.)

EMPLOYMENT BENEFITS:  Selectee will be eligible for health and life insurance, annual (vacation) and sick leave and will be covered under the District of Columbia government’s retirement plan.  However, if selectee was previously employed in the District of Columbia government under an appointment for which he/she was eligible for Civil Service Retirement (CSR), contributions to CSR will resume upon reemployment.

RESIDENCY:  A person applying for a position in the Career Service, or Management Supervisory Service, who is a bona fide District resident AT THE TIME OF APPLICATION for the position, may be awarded a 10-point residency preference over non-District applicants, unless the person declines the preference points. If selected the person shall be required to present no fewer than eight (8) proofs of bona fide District residency and maintain such residency for seven (7) consecutive years from the effective date of the appointment. Failure to maintain bona fide District residency for the seven-year period will result in forfeiture of employment.

NOTICE OF NON-DISCRIMINATION:  In accordance with the D.C. Human Rights Act of 1977, as amended, D.C. Code section 2-1401.01 et seq., (Act) the District of Columbia does not discriminate on the basis of actual or perceived: race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, familial status, family responsibilities, matriculation, political affiliation, gender information or disability, source of income, or place of residence or business. Sexual harassment is a form of sex discrimination, which is also prohibited by the Act. In addition, harassment based on any of the above protected categories is prohibited by the Act. Discrimination in violation of the Act will not be tolerated. Violators will be subject to disciplinary action.

BARGAINING UNIT:           APPLICABLE ___     NOT APPLICABLE    X  
 
ESSENTIAL EMPLOYEE:    APPLICABLE ___     NOT APPLICABLE    X