The SharpBrains Guide to Brain Fitness
Published on Saturday, January 21, 2012 - 3:31pm
On Tuesday, February 7, at 7 p.m., the library will host local author Alvaro Fernandez as he discusses his book, The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews to Keep Your Brain Sharp.
The book expands on the concept of neuroplasticity that recent works such as the New York Times bestseller, The Brain that Changes Itself, and the PBS Brain Fitness Program have introduced to the world. Neuroplasticity, or the the brain's capacity to change itself based upon experience, means that one's brain is flexible enough to evolve as we age and that we can exercise our brains to enhance attention, boost memory, augment planning skills and manage anger and destructive emotions. Recent brain research proves that at any age, what we do in our lives influences how our brains and our mental abilities evolve. We are never too old to learn; we do not need to accept decline as inevitable.
The SharpBrains Guide to Brain Fitness has been named a Best Book by AARP. Copies will be available for signing after the program.
About the Authors
Alvaro Fernandez is co-founder and CEO of SharpBrains, a leading market research firm covering applications of neuroscience and cognitive science in education and healthcare. He received Master's degrees in education and business from Stanford University, and teaches at UC-Berkeley Osher Lifelong Learning Institute. A member of the World Economic Forum’s Global Agenda Councils, he is often quoted by the media, including recently in The Wall Street Journal, The New York Times and CNN.
Dr. Elkhonon Goldberg is internationally renowned for his clinical work, research and teaching in neuropsychology and cognitive neuroscience. Co-founder and Chief Scientific Advisor of SharpBrains, he is also a clinical professor of neurology at New York University School of Medicine and diplomat of The American Board of Professional Psychology in Clinical Neuropsychology. He is the author of The Executive Brain: Frontal Lobes and the Civilized Mind and The Wisdom Paradox: How Your Mind Can Grow Stronger as Your Brain Grows Older.