Grow Your Business with E-mail + Social (Registration Required - See Link Below)

Martin Luther King Jr. Memorial Library - Central Library

Grow Your Business with E-mail + Social (Registration Required - See Link Below)

Wednesday, Aug. 7, 2013, 10:30 a.m.

This workshop is sponsored in partnership with Constant Contact, Inc. and is designed to give small businesses and nonprofit organizations some simple ideas for growing their customer, prospect, or member network by using email and social media marketing. This is a great workshop for beginners in online marketing looking to accomplish more in less time - with a small budget.  Registered participants will receive a free copy of our guide: Grow Your Small Business with Email and Social Media Marketing.

Please click to register: Register Now

Registration is limited to 36 participants and workstations will be assigned to registered participants first. Walk-in participants are welcome, and all participants can feel free to bring their tablets or laptops.

Instructor: G. Watkins (see brief description of credentials below)
Computer Lab, Room 311

We will discuss:
• What type of content to use in your campaigns;
• How to get more people to stop and read your messages;
• How to get more action - or reaction to your messages and offers;
• Why using images on social media channels creates higher engagement;
• Why your content should be mobile-friendly

You’ll learn what it means to run effective email and/or social media marketing campaigns and what tools you can use to measure the success of your efforts without spending lots of time or money.

Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project.

Note: Participants do not need to be a Constant Contact customer to attend.

Presenter: This workshop is presented by Gina Watkins, Regional Development Director of the DC Capital Region of Constant Contact, Inc. Gina is a leading expert on e-marketing for small business – and has a real passion for helping businesses to succeed. Her ongoing series of dynamic lectures are filled with real-world examples, humor and results-driven wisdom garnered from more than two decades of sales, business development and marketing experience. In addition to owning her own business, she is an award-winning direct marketer, has been featured on WUSA Channel 9's Mind Over Money show, Dr. Gayle Carson’s Women In Business radio show, Morgan State’s Briefcase Radio program, and in numerous other media. In her role as Constant Contact Regional Development Director, she’s presented to more than ten thousand seminar attendees about the keys to success with easy, affordable, highly effective technology tools that grow trusted business relationships.