Grow Your Own Business with Online Surveys (Registration Required)

Martin Luther King Jr. Memorial Library - Central Library

Grow Your Own Business with Online Surveys (Registration Required)

Saturday, Oct. 5, 2013, 10:30 a.m.

"Grow Your Own Business with Online Surveys" is sponsored in partnership with Constant Contact, Inc. and is a two-hour workshop designed to give small businesses and nonprofit organizations simple ideas for growing their organizations using email marketing, social media and online surveys.  Learn how to use the feedback you receive to evaluate your products/services, programs, and events, in order to make continuous improvements in your business.

Click here to register: Register Now

Registration is limited to 36 participants and workstations will be assigned to registered participants first. Walk-in participants are welcome and all participants can feel free to bring their tablets or laptops.

Presenters: G. Watkins & R. Foster (see brief description of credentials below)
Computer Lab, Room 311
Topics include:
  • Best practices on running a more strategic business
  • Determining what information is the most important to collect in order to understand and respond to your customers
  • Boosting the power of your email marketing
  • What do I say? Quick, easy, & engaging ideas to write about
  • How to get more people to stop and read your messages
  • What's your call to action? How to get more action, or reaction, to your messages and offers
  • What it means to run a campaign and tactics for measuring success -- without spending a lot of time or money
Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project.

This class is best suited for beginners in online marketing. We will touch on Facebook, how to use images (photos, albums and videos) for higher impact -- and we will even cover the importance of mobile-friendly content for higher engagement.

Presenter: This workshop is presented by Gina Watkins, Regional Development Director of the DC Capital Region of Constant Contact, Inc. Gina is a leading expert on e-marketing for small business – and has a real passion for helping businesses to succeed. Her ongoing series of dynamic lectures are filled with real-world examples, humor and results-driven wisdom garnered from more than two decades of sales, business development and marketing experience. In addition to owning her own business, she is an award-winning direct marketer, has been featured on WUSA Channel 9's Mind Over Money show, Dr. Gayle Carson’s Women In Business radio show, Morgan State’s Briefcase Radio program, and in numerous other media. In her role as Constant Contact Regional Development Director, she’s presented to more than ten thousand seminar attendees about the keys to success with easy, affordable, highly effective technology tools that grow trusted business relationships.

Presenter: This workshop is presented by Romona Foster. Romona is a highly endorsed social media trainer teaching professionals how to leverage and brand their businesses through the use of social media.  She is an engaging speaker who is passionate about all things related to social media marketing. Romona trains both groups and individuals on how to use LinkedIn, how to market on Facebook, all about Twitter, Google+, Pinterest, Constant Contact, and Microsoft Office. She is a Constant Contact Authorized Local Expert, certified Social Media Marketing Presenter, Email Marketing Trainer, and an accredited Constant Contact Solution Provider. She has also been awarded the Constant Contact 2012 ALL STAR Award.