Campaigns that Drive Action - Events and Registration (Registration Required)

Martin Luther King Jr. Memorial Library - Central Library

Campaigns that Drive Action - Events and Registration (Registration Required)

Saturday, July 12, 2014, 2:30 p.m.

This 2.5 hour workshop, co-sponsored by Constant Contact, Inc., will reveal that allotting ample time for the promotional activities that will drive your registrations as well as creating and providing an optimal online registration experience are the dynamic duo of running a successful event.

Register Now

Registration is limited to 36 participants and workstations will be assigned to registered participants first. Walk-in participants are welcome and all participants can feel free to bring their tablets or laptops.

Instructor: R. Foster (see brief description of credentials below)
Computer Lab, Rm. 311

At the heart of small business marketing are the campaigns that drive action. One important yet overlooked marketing campaign involves the running of well-organized and well-publicized events.

During this workshop, you will learn:
  • The different types of events you might run
  • How to set a goal for your event
  • How to promote your event (including a sample promotional timeline and activities)
  • How to set up an effective online registration process
  • What post-event activities you can’t forget to do
Please Note: This session will not be addressing best practices around event planning topics, like venue selection, event entertainment or dining options, running fundraising activities, e.g. live or silent auctions, etc. This session is focused solely on helping you to promote your event and to streamline the online registration process.

Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed.


Romona Foster is a social media trainer and consultant. She trains groups and individuals on how to use LinkedIn, how to market on Facebook, all about Twitter, Email Marketing, Pinterest, Google +, and Microsoft Office. She has conducted workshops for several organizations including “Discover the Power of Twitter Tweet-A-Thon Style” for Social Media Week 2013, Washington, DC and “Leveraging the Power of LinkedIn: Personal Branding for Sales Professionals” for the National Sales Network DC-Baltimore chapter. Romona has also served as a guest panelist for the Maryland Hispanic Business Conference 2013 “Reach & Sell to the Hispanic Market” and National Black MBA Association (NBMBAA), Inc. Washington DC Chapter’s 2012 Pre-Conference Career Expo: “Using Social Media Networking to Advance Your Career” and “Branding: What Sets You Apart From Other Job Seekers?”. She has been featured on WEAA 88.9 FM’s Briefcase Workshop Radio program and has recorded five radio promos on Clear Channel Media + Entertainment’s WASH-FM (97.1) for Constant Contact. Romona is a Constant Contact Authorized Local Expert, certified Social Media Marketing Presenter, Email Marketing Trainer, and an accredited Constant Contact Solution Provider; and a two-time recipient of the Constant Contact ALL STAR Award (2012 & 2013).